Country Marketing Through Series Businesses and International Philippine Workers
OFW Dubai COUNTRY BRANDING THROUGH FRANCHISE BUSINESSES
So Maxs, Chowking, Gerry's Grill and Red Ribbon are on the market in the United States; Baliwag Lechon Manok and Liempo is in Singapore; Gingersnaps in Thailand and together with Island Souvenir in Singapore; Goldilocks in Canada; Potato Corner in the US, Panama, Indonesia and Malaysia; Fiorgelato Ice Cream in Malaysia; Pancake House is also in Indonesia. Obviously we have Jollibee, which not merely penetrated the US market but also in other parts of the globe. Bayad Center too is now in the USA.
Wait! Have you been lacking goose pimples as you read this? Filipino franchises are breaking new ground and establishing the Filipino means of doing business. The Philippines is now savoring the much-awaited recognition by the global community especially in the name of business. More and more Filipino entrepreneurs are in high spirit to explore and conquer the world. Meantime additionally there are Filipinos who are residents of different countries who began a company and now bringing it back again to the country.
An example is Tin Hao Dimsum, which began in Vancouver Canada by young Filipino migrant couple and spreading in numerous areas of the metropolis. Every Filipino who sees these brands automatically gets magnetized to take a long hard look, smile and boasts to friends. It would be nice to have these brands also project the Filipino hospitality and the Filipino warmth. Now, that's what I call our distinct brand. The Filipino hospitality is legend and our family ties, which are bound tight from cradle to grave, will also be legendary.
Franchises like Singaporean brands (Bread Talk, Toastbox), Korean brands (Face Shop, Samsung, etc) and Japanese brands (UCC, Yoshinoya, etc.) inevitably bring using them the characteristics of the country of origin. This is the way we could attract tourists to see our beloved country. Because the junk food chains conquer foreign shores, they'll also inevitably recruit more tourists into our shores.
What is our country's brand? Could it be what we eat? So, it may then be adobo. Or is it the dried fish? I do believe Adobo makes an improved statement, and brings with it our originality. Every household has its Adobo recipe. Every restaurant has its secret ingredient, be it more garlic, or different vinegar, or what have you. What we eat is part of our country brand. Like Kim chi would be to Koreans and Sushi would be to Japan. Adobo should be Filipino.
Next are our TV shows or telenovelas. Can it be as global whilst the Korean telenovelas? Or possibly we ought to just capitalize on the singers we're so happy with like Lea Salonga and Charice. After all, they are already global talents.